Very often the mistakes you make with marketing on the web are preventable. But the flip side to that is you can paralyze yourself if you become overly anxious about what could happen. A good businessman will make his decisions according to the available information and forget about it. But for most individual IM marketers, you have to give yourself time to get the right perspective.
Never anticipate or expect to make a mistake in your business and proceed with confidence.
Yes, some people are always going to try to game the rules of SEO and those same people are always going to have to start over. One of the most stunning mistakes and executions of poor judgement has to do with backlinks and SEO. If you want backlinks or SEO benefits, you can forget about using articles or article directories. Those days are completely over and have been for at least a couple of years. There are, however, plenty of newbies who insist that this is the only way to go--because they won't use up to date information. But it isn't only the article directories here, there are a variety of other sources that are just bad news. You need to keep up to date on what has been changing.
Usually the smart thing is to have a this website decent site design, but you will encounter sites doing well without that. That is a demonstration of the difference your audience can make because sometimes they don't care about it. Chances are those sites are check over here accidental successes and not to be modeled unless you want to test it. At this point with the web, there is no excuse at all for not having a terrific looking site design.
So avoid this rather clumsy mistake and get a design that works with your niche and theme.
It's likely that plenty of people out there are still just spinning individual words or are just finding some synonyms. Google was on to this several years ago, at least, so you have to re-think this approach. It won't take long for them to find you out. They may not catch on immediately, though, so there does exist the possibility of a small amount of temporary traction here. But you need to understand that eventually you are going to be found out and then the work you have done will just be wasted time. There are lots of better ways to spin content, if this is something that you want to do. This is also a service that is easy to track down.
It's tough to think of the little details when you are trying to get your business done each day. That's why you should make as much effort as possible to keep building your Internet Marketing education. If you really want to make more money you need to know which pitfalls you should be avoiding.